Case studies

Explore a collection of detailed case studies that highlight our achievements and the impact we've made across various industries. These stories provide insights into our innovative solutions and the measurable results we've delivered for our clients.

Strategy - Funzy Games

Funzy Games, a mid-sized mobile gaming studio known for its engaging, colorful and casual titles, faced a unique challenge: they needed to launch multiple games simultaneously while growing daily active users (DAU) across each title. The team struggled to define clear KPIs for every new game and ensure consistent user acquisition (UA) performance. By focusing on core retention metrics (D1, D7, D30), refining creatives around gameplay and “metaplay,” and strategically prioritizing the most effective ad networks, Funzy Games successfully launched four titles. Two of these reached significant scale, with budgets growing by 5x and ROAS hitting 50% on D30.

FanDuel Casino

FanDuel Casino, the #1 online casino in the U.S., is a dominant force in the industry, recognized for its exclusive partnerships and premium user experience. Despite its success in traditional channels like Facebook and Google, scaling in native advertising presented unique challenges. By leveraging our expertise in native UA, we helped FanDuel unlock a new, high-value audience, optimize acquisition funnels, and drive millions in revenue—all while maintaining a positive ROAS.

UA - Huuuuge games

Huuuge Casino, a prominent social casino game initially thriving in Germany, approached us with a pressing need to expand into the US and other global markets. While the game was performing well in terms of player engagement and retention at home, its user acquisition (UA) strategy on SDK networks was faltering elsewhere. By refining audience targeting, creating dedicated SDK-specific creatives, and transitioning from traditional CPI to ROAS-focused bidding, we unlocked a new level of stability and scalability in their campaigns.

Candy Creative

Our client, a mid-sized mobile gaming studio specializing in colorful slot games, approached us with a pressing challenge: their existing ad creatives weren’t converting and were driving up user acquisition costs. The game itself—a vibrant, candy-themed slot app—was performing well in terms of player retention, but the marketing assets weren’t doing it justice. By revamping the creative approach, we achieved a 15% boost in conversion rates and slashed cost per install (CPI) by 20%.