FanDuel Casino

FanDuel Casino, the #1 online casino in the U.S., is a dominant force in the industry, recognized for its exclusive partnerships and premium user experience. Despite its success in traditional channels like Facebook and Google, scaling in native advertising presented unique challenges. By leveraging our expertise in native UA, we helped FanDuel unlock a new, high-value audience, optimize acquisition funnels, and drive millions in revenue—all while maintaining a positive ROAS.

FanDuel Casino
4+
Years of collaboration with consistent performance growth
70%
CPA reduction per FTD

The Challenge

FanDuel struggled to scale effectively in native advertising due to:

  • Complex tracking & integration requirements that traditional UA teams couldn’t easily handle.
  • Regulatory hurdles that made it difficult for casinos to advertise on certain platforms.
  • A lack of effective landing pages tailored for native traffic.

The Solution

We deployed a data-driven native strategy, optimizing each layer of the funnel:

  1. Seamless Native Integrations – We handled all tracking & linking complexities, ensuring smooth campaign execution.
  2. High-Impact Landing Pages – Through continuous A/B testing, we discovered the winning formula that maximized conversions, which converts to FTD.
  3. Massive Scale – By tapping into millions of daily impressions on premium publishers like FOX, CNN, and Yahoo, we ensured FanDuel reached high-quality users at scale.
  4. Ongoing Optimization — Iterative testing and refined targeting drove CPA from $1,000 to $300 per FTD, achieving sustainable ROAS growth.

The Outcomes

Within just a few weeks of optimizations, FanDuel Casino successfully unlocked new audiences, achieving scalable and sustainable growth. Key results included:

  • Optimized Conversion Funnel – Through extensive A/B testing, we identified the most effective landing page & user journey tailored to FanDuel’s brand.
  • 70% CPA Reduction – We lowered Cost Per Acquisition from $1,000 to ~$300 per FTD, significantly improving efficiency.
  • Consistently Positive ROAS – Every month, the campaigns delivered a profitable return, proving the strength of our native approach.

All of this was achieved while maintaining top-tier traffic quality, thanks to seamless integration with DoubleVerify, ensuring brand safety and premium placements across the world's leading publishers.

🚀 FanDuel Casino is now positioned for even greater scale in native—let’s take your brand to the next level.