UA - Huuuuge games

Huuuge Casino, a prominent social casino game initially thriving in Germany, approached us with a pressing need to expand into the US and other global markets. While the game was performing well in terms of player engagement and retention at home, its user acquisition (UA) strategy on SDK networks was faltering elsewhere. By refining audience targeting, creating dedicated SDK-specific creatives, and transitioning from traditional CPI to ROAS-focused bidding, we unlocked a new level of stability and scalability in their campaigns.

UA - Huuuuge games
2 Months
to reach KPI's
30%
Boost in conversion rates

The Challenge

Huuuge Casino’s existing UA efforts struggled to gain traction in new regions, resulting in inconsistent performance and higher costs. Their creatives—originally designed for German audiences—didn’t resonate with US and ROW users. As a result:

  • SDK network campaigns delivered unstable results, threatening growth objectives.
  • The team struggled to hit ROAS targets while maintaining cost efficiency.
  • Marketing budgets were at risk of being drained by underperforming ads.

“We needed a strategy that balanced stability and scalability across diverse markets,” said the CMO. “Our in-house approach just wasn’t cutting it anymore.”

The Solution

We developed a multi-layered approach to tackle these hurdles head-on. First, we launched a whitelist campaign in the US to identify high-value users and build a performance baseline. Key tactics included:

  • Targeted Worldwide Campaigns – Focusing on top-tier devices and OS versions to refine audience quality.
  • SDK-Specific Creatives – Custom-designed ads that improved conversion rates by 30%.
  • Adaptive Bidding – Starting with CPI and transitioning to ROAS-based optimization to ensure cost efficiency.
  • Collaborative Workflows – Weekly syncs between our UA experts and Huuuge Casino’s internal team to iterate on strategies in real time.

By integrating these elements with AI-driven algorithms, we rapidly fine-tuned both creative assets and bids to maximize results.

The Outcomes

Within two months, Huuuge Casino met its KPIs and established a more stable, scalable user acquisition framework. Key results included:

  • 30% Increase in Conversion Rates – Fueled by fresh creative approaches tailored for SDK networks.
  • Improved CPM and ROAS – Enabling a sustainable growth model for continued expansion.
  • Wider Network Reach – Successful performance on Unity paved the way for adoption of additional SDK channels.

“This partnership gave us the insight and momentum we needed to grow internationally without compromising on performance,” the CMO shared. “We’re excited to see where this approach takes us next.”

With a refined UA strategy, Huuuge Casino is now positioned to sustain its global growth and continually adapt to evolving market conditions.