Candy Creative

Our client, a mid-sized mobile gaming studio specializing in colorful slot games, approached us with a pressing challenge: their existing ad creatives weren’t converting and were driving up user acquisition costs. The game itself—a vibrant, candy-themed slot app—was performing well in terms of player retention, but the marketing assets weren’t doing it justice. By revamping the creative approach, we achieved a 15% boost in conversion rates and slashed cost per install (CPI) by 20%.

Candy Creative
%20
Decrease in cost per install
%15
Increase in conversion rate

The Challenge

The client’s original ad creative (see 1Pragmatic-500K-SugarRush-9x16) was too cluttered. The entire background was filled with candy and slot symbols, making it hard for potential players to focus on the core selling points—like the 500K Welcome Bonus and the “Candy Time” theme. As a result:

  • Conversion rates were stagnating, leading to high CPI.
  • Potential players weren’t immediately grasping the slot gameplay due to the busy visuals.
  • The marketing team was pouring budget into underperforming ads, wasting thousands monthly.

Conversion rates were stagnating, leading to high CPI. Potential players weren’t immediately grasping the slot gameplay due to the busy visuals. The marketing team was pouring budget into underperforming ads, wasting thousands monthly.

“We needed an ad that showcased our fun, candy-inspired slot experience clearly and effectively,” said the CMO. “Our old creatives just weren’t resonating with audiences.”

The Solution

We focused on creating a clearer, more eye-catching design (see 2Pragmatic-500K-SugarRush-9x16) by:

  1. Showcasing the slot screen within a clean frame so viewers immediately recognize it’s a slot game.
  2. Highlighting the 500K Welcome Bonus and “Claim Now” call-to-action prominently.
  3. Reducing background clutter and using a simpler color palette to draw attention to the gameplay and the candy theme.
  4. Implementing weekly syncs between our creative design team and the client’s UA team to iterate quickly based on performance data.

We also tested multiple variations of the new design with AI-driven bidding algorithms, ensuring that each iteration was optimized for the lowest CPI and highest conversion rate.

The Outcomes

After launching the revamped creative:

  • Conversion rates increased by 15%, as new players were able to see the slot mechanics clearly and respond to the bonus offer.
  • CPI dropped by 20%, saving the client a significant portion of their monthly ad budget.
  • Positive player feedback indicated the new ad creative better conveyed the fun, candy-themed slot experience.

“We’re thrilled with how the new creative turned our UA around. This is exactly the spark we needed to grow our player community,” the CMO shared, “and we can’t wait to see what we can achieve next.

”With a fresh, streamlined approach to showcasing their candy-themed slot game, the client is now positioned for sustained growth and continued improvements in user acquisition.