CMO As A Service
Marketing your mobile game can be tough. That’s where we come in. At Adept, we’re all about setting your game up for success by creating a clear marketing vision and KPIs that drive results. It’s not just about launching ads—it’s about understanding what we’re testing, why it matters, and how it’s helping your game grow.
We focus on building strategies that elevate your game’s performance and give you the insights you need to make smarter decisions.
Why Choose us CMO as a Service?
Tailored Media Planning
We’ll craft a custom media plan built around your goals—whether it’s driving installs, boosting ROI, or increasing retention. We don’t believe in one-size-fits-all solutions; every decision we make is laser-focused on your game’s unique needs.
Seamless Setup
From connecting your ad networks to your MMP to ensuring data flows flawlessly, we handle the technical nitty-gritty so you can focus on making great games. Reliable data means smarter decisions, and we make sure it’s all visible and actionable.
Expert Leadership
With years of experience managing multi-million-dollar budgets and scaling games in competitive markets, we bring proven strategies to your team. You’ll get the kind of leadership and insights that drive growth—without the cost of a full-time CMO.
Always Available & In Sync
We’re here for you at all times. We set up weekly meetings to keep you in the loop and are always ready to jump on a call for any question or request. With us, you’re never left in the dark.
What’s Included in CMO as a Service?
Creative
Creative Direction: We all know that first impressions always matter. We will help you position your creatives in the market so there is no doubt who is the category leader! While showcasing the best features and mechanics in the game.
Ad Creation: don't need to worry about hiring creative director and artists, all you need to do is to send us your assets and we will start manufacturing thumb scrolling ads in all shapes and sizes
Creative Testing: We help you workout what are the best ads, we use our creative testing techniques that never failed us to find the winner ad
Strategy
Growth: We’ll define clear KPIs and develop a roadmap to hit them. Every step of the way, we ensure your marketing aligns with your business goals.Strategic
Planning: Not sure how to enter a new market? Having doubts about your soft launch strategy? Our experts got it all covered for you.
Advanced Reporting & Insights: We don’t just run campaigns; we analyze them. You’ll get weekly reports with actionable insights to refine and improve performance.
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UA
Budget Management: Every dollar of your ad spend is tracked, optimized, and used efficiently. No waste, just results
Cross-Platform Expertise: From Search and Display to Social and Native, we know how to make every channel work for your game.
Marketing Transparency: We run ads directly on your accounts, giving you full visibility into everything we do. No smoke, no mirrors—just honest reports
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Case Study
FanDuel Casino
FanDuel Casino, the #1 online casino in the U.S., is a dominant force in the industry, recognized for its exclusive partnerships and premium user experience. Despite its success in traditional channels like Facebook and Google, scaling in native advertising presented unique challenges. By leveraging our expertise in native UA, we helped FanDuel unlock a new, high-value audience, optimize acquisition funnels, and drive millions in revenue—all while maintaining a positive ROAS.